It should be noted that the perspective of an individual can change on a whim depending on the opinion on others. Marketing companies use this driving force in helping convince their target audience to try out their products or services for their own. This is usually done through word of mouth from friends and colleagues through product reviews and testimonials. Modern technology however, has contributed greatly in helping make these articles more accessible to their readers. With that being said, many are confused on these two terms especially since their meaning can be very similar.
Reviews or Testimonials is There a Difference?
As mentioned earlier, a number of individuals confuse reviews from testimonials thinking of them to be just the same. With that being said, their application can be very different from each other. Reviews are often aggregated by a third party with little to no involve of their business that provided the service or product. On the other hand, testimonials are published in a controlled manner with it being gathered and managed by the business itself. Both of them have their own fair share of advantages and disadvantages business owners will want to consider.
Which One to Choose?
It is quite common for businesses today to have their own review section which their clients can read. This however, can be both a good and bad thing depending on a number of circumstances. For instance, a single customer who had a terrible experience even if its not the business owner’s fault will often express their dismay by writing a review. A negative review may tarnish their reputation and affect their overall score. There are also cases where review bombing has occurred in which a large group of people will leave a negative review in an attempt to harm the business. This is often done in order to draw the attention of the business owner. This can be a very huge problem especially for newcomers in the industry.
A number of companies don’t want to gamble with online reviews as they can be quite volatile. This is the reason why they often lean towards product testimonials instead. With that being said, some find a good measure of balance between the both of them. You can find 1StopBedroom testimonials along with product reviews on their website.